Image Optimisation for SEO Leeds

 – Why it Matters!

Your Images The Benefits of Formatting Them

First you need to understand, the reason you need to structure your images?

And what are the advantages of image seo leeds?

There are certainly many gains of optimising website images for ranking effectiveness. As the HTTP Archive, pointed out in November 2018, “images make up on average 21% of a total webpage’s weight”. So when you plan your website you need to give attention to optimising your site. Images are a big part of any website design as indeed is video content so optimising them makes sense!

Optimisation is more important than design, fonts and scripts. And actually, a great image SEO is one of the simplest to execute, and yet the majority of SEO agencies and web site owners ignore this.

If you use images in a correct way they will give your message more power. However, if you use them the wrong way you will not give a good impression. Images are also a great source of visitor website traffic from image search on Google.

The practical steps for an effective Search Engine Optimisation campaign are Image SEO and web page SEO. These are essential for good search engine results ranking, however, for the ordinary Leeds website owner is a complicated procedure. There are, of course, lots of other factors such as high quality web content.

They say ‘A picture is worth a thousand words’ because of their impact and picture optimisation is an important element of effective website SEO.

Search Engine Optimisation Techniques for Effective Image Optimisation:

Such things as image size, title tag, image name, alt tag and image linking are some of the most important elements in image optimisation.

Choose the Right File Format

Before you start altering your images, make sure you choose the best type of image file.

There are several types of files you can use:

PNG – produces higher quality images, but also has a larger file size. Was created as a lossless image format, although it can also be lossy.

JPEG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size.

GIF – only uses 256 colours. It’s the best choice for animated images. It only uses lossless compression.

There are several other types of images, such as JPEG XR and WebP, but they’re not universally supported by all browsers. Ideally, you should use JPEG or JPG for images with lots of colour and PNG for simple images.

Make Sure You Use Images That Are Relevant :

When it comes to image SEO your images need to be related to the webpage content. An image of a horse on page talking about rabbits won’t be helpful for search engine rankings. Picture and graphic relevance is very important when it comes to SEO.

 

And you need to give attention to.

Image Size :

This is a major factor for website user experience, in relationship to page load speed. The answer for fast page loading is to keep your image small in bytes.

Large bloated images are bad because they slow down the loading up time of your web pages. And today internet users won’t wait for your images to load. So decrease your image file size to speed up the load time of your web page. Lossless and lossy compression are two commonly used methods to help with this.

 

If you want Google to love your website, then reduce your image’s file sizes to speed up your website’s loading performance.

One problem with reducing image file size is a loss of quality. And if you have poor quality images on your website then your visitors associate this poor quality with your website and your message or offer.

There are a few techniques and moves that allow you to reduce the file size of an image, without loss of quality.  So you’ll be proud to display them on your Leeds business website.

Alternate Tag :

When it comes to website on page optimisation one of the most important elements is the alternate text or ALT Text.

Just about all search engines do not understand images because they read text. That’s why you use alt text. It’s a description of your image. Some SEO Leeds companies don’t pay attention to the alt text. They leave the Image alt text show blank space to the robot search engine crawlers. And this is not great for SEO. As a rule of thumb keep your alt tags descriptive and short.

Image Name :

Give your image file a name relevant to the web page content and also use keyword phrases for your image file name.

Title Tag and Image linking :

Images catch the attention of website visitors so it’s always good practice to place links in your images. But it is better practice to avoid linking your images directly. So use relevant anchor text to link your website images.

Image SEO for Leeds Businesses

Image optimisation for your LEEDS BUSINESS WEBSITE is all about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It's also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines. For help in the SEO Leeds process visit WSEOY